Ep 117: Where and How to Start Your Authority Machine When You're Starting From Scratch

If you want to build your authority, but you have zero posts and
no online presence, where do you even start?


Last week, I talked about the difference between networking and
outreach and building your authority as two different marketing
mechanisms for getting clients and building your business. I
talked about when you should be doing outreach and when you
should build authority, and how there’s a time in between when
there’s a lot of overlap between the two.


So if you’re at that point where they start to overlap, and
you’re ready to start building your authority machine, what’s the
first thing you should do?


This is always a hot topic in the No BS Agencies Mastery program,
and in this episode, I’ll walk you through exactly how and where
to start.





Tune into this episode to hear:


Why showing up and creating content isn’t enough

Questions to help you clarify not just your positioning, but
your unique point of view

How creating core content with a clear point of view sets the
foundation for consistent, strategic, intentional authority
building



Learn more about Pia: 


Apply for No BS Agencies Mastery

No BS Launchpad

No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course 

Start reading the first chapter of my book

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