Ep 118: Building Your Authority Machine: What and When to Outsource

Building an authority machine that is going to send you high
quality leads every single day takes a big upfront investment.


And one of the most time-consuming things is creating the
foundational content that communicates all of your biggest ideas
and your most important insights into your industry. That’s
what’s going to make you an authority.


But creating enough content so that it will build your authority
online and off can be challenging purely because there’s so much
to do.


In the No BS Agency Mastery community, we’re always talking about
when and how to outsource content creation. When should you hire
copywriters or ghost writers? When does outsourcing help, and
when does it actually do more harm than good?


So today, I’m sharing what I think works and doesn’t work when it
comes to outsourcing content creation, how you can leverage other
people’s time to help you build your business, and when it really
has to be you, in your own words.


Tune into this episode to hear:


Why you have to be the one laying the foundation with your
unique ideas and perspective

How creating content will help you refine and articulate your
thoughts and processes

When to outsource, and how to do it effectively



Learn more about Pia: 


Apply for No BS Agencies Mastery

No BS Launchpad

No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course 

Start reading the first chapter of my book

Piasilva.com

The 50/25/25 Rule to Profit and Freedom Mini Course



Resources:


Taki Moore