Ep 121: Word of Mouth and Referrals are Great. Here's Why They're Also Dangerous.

How do you get your business?


Do you get most of your business (or all of it) from word of
mouth and referrals?


95% of small branding agencies I talk to say word of mouth and
referrals.


They tell me that they have a steady flow of referrals and they
have a great close rate on those referrals. “I've really never
had to market. I've been very lucky," they say.


And it feels good that people are sending you business and that
you’re closing most of them. 


But.


Can you really rely on word of mouth to keep your business
going? 


Today I want to talk about why referrals are one of the best
places to get new business. And also why it can put your business
in serious danger.


Tune into this episode to hear:


How relying on referrals leads to "piece-mealing" your income

How building your business of word of mouth can rob you of
the confidence to charge what you’re worth

A client case study of what happened when a business owner
got too comfortable relying on referrals and retainers

Why you have to start taking charge of your pipeline now



Learn more about Pia: 


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