Ep 134: [Finding Leads] Busting Lead Generation Myths

The sales and marketing part of your business is the lifeblood of
your business.


Without marketing and sales, you have no lead generation. Without
leads, you have no business. Because that’s what it takes to get
clients to pay you. And a business without paying clients is not
a business.


So of course lead generation is on the forefront of everybody’s
minds. It’s something that even when you’re successful at it, you
still have to think about it constantly. 


Because of that, there are a lot of stories and myths out there
that might actually be holding you back. 


Getting your mindset right about it is one of the most important
secrets to generating leads. In this episode, I am busting some
of the most prevailing myths that are out there about lead
generation.


Tune into this episode to hear:


The real secret to lead generation

Why strategies that tell you that you can get leads without
showing up are BS

Why outsourcing lead generation and sales doesn’t work for
small agencies with high-touch services

Why you have to suck it up and learn to market and sell your
business



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