Ep 140: [Money Talk] How To Calculate Your Price To Freedom: The 50-25-25 Formula

The day I realized that we were $40K in debt was a major turning
point in our business. We had maxed out credit cards, had to fire
our two employees, and had to figure out a completely new plan
for the business.


Changing our business model to selling intensives worked, but we
were still hustling all the time,  even though we were now
making more than enough money to support ourselves, the business,
and the life we wanted.


So why keep hustling? I was shell-shocked and scared after going
so deeply into debt.


But on our first real vacation later that year, I had two very
big realizations: One, I needed a plan that didn’t involve saying
yes to every project and hoarding money. Because two, having
plenty of cash in the bank wasn’t making me feel more financially
secure than I did when we were in debt.


Which led me to two even bigger conclusions: the key to feeling
financially secure wasn’t going to be cash in the bank, it was
knowing that I could absolutely generate money when I want to.
And, I needed to really figure out how much money we needed to
live and support our business, while having the life that we
wanted.


And that’s how I developed the 50-25-25 Formula for Profit and
Freedom. It changed my life and I’m sharing it with you today.


Tune into this episode to hear:


Why growing your audience and authority is key to knowing you
can generate cash when you want and need to

How I came up with the math that gave us the time and
financial freedom our business was supposed to support in the
first place

How the formula breaks down time and money to do you work,
invest in your business, and live the life you want

Why you need to know your number and what it means to you



Resources:


No BS Agencies Mastery

The Price to Freedom Calculator

No BS Launchpad

No BS Agency Owners Free Facebook Group

Start reading the first chapter of my book

Piasilva.com

Steve Wasterval on Instagram