Ep 142: Lead Product: The Basics

One of the biggest challenges that small agencies have is closing
clients on big projects.


It’s hard to get clients to pay the premium rates you want them
to pay in order to deliver your highest value. And on top of
that, a lot of small agency owners hate sales!


Well, have I got an idea for you.


I want to tell you about the Lead Product method.


This is a process that I implemented in my business over 10 years
ago and that I have since taught thousands of people with
incredible results.


All month on the podcast, we’re going to talk about Lead
Products, and today I’m going to share the basics of how it
works.


Tune into this episode to hear:


The biggest reasons why free proposals end up sucking your
time, energy, and resources for not enough return

The main sections of a Lead Product

How the LP saves time, builds trust in your expertise, and
takes away the pressure of selling high-price projects

How the LP process delivers value your clients might not have
even known they needed

Why you should never include execution in your LP



Resources:


No BS Agencies Mastery

The Price to Freedom Calculator

No BS Launchpad

No BS Agency Owners Free Facebook Group

Start reading the first chapter of my book

Piasilva.com