Ep 143: Lead Product: The Origin Story

The Lead Product is a fundamental part of the No BS Agency
model. 


It's something that I have been teaching for over eight years,
not just in the branding space but in other industries as well.
I've had people implement this in finance, in law, in all kinds
of coaching, and more.


The Lead Product continues to be one of the biggest game changers
in business. And I want to share with you how it all came about
and how it evolved over a few years until it became what it is
now.


Tune into this episode to hear:


How I learned to provide context when presenting creative
work

Why it’s key to get clients to buy in and sign off on
direction and scope before you do any creative work

How I realized that putting in the work on a brief was worth
charging for in itself

How the Brand Shrink briefs saved time and hassle and
converted clients 



Resources:


Ep 142: Lead Product: The Basics

Worst of All Design

No BS Agencies Mastery

The Price to Freedom Calculator

No BS Launchpad

No BS Agency Owners Free Facebook Group

Start reading the first chapter of my book

Piasilva.com