Ep 144: Lead Product: The Biggest Mistakes People Make When Executing This Strategy

I've been teaching how to successfully close and deliver a Lead
Product for about eight years now. Over the years, I have
read tons of Lead Product briefs. I have seen all kinds of ways
that people and I have seen the same mistakes happen over and
over again.


So today, I want to share the top five mistakes that I see people
make when they execute a Lead Product.


Tune into this episode to hear:


How giving the client too much information in the LP brief
actually makes it harder to close the bigger project

Why you don't want to include any execution as part of the
brief

How to make your ideas in the brief as specific as possible

Why a brief is not a proposal and you shouldn’t be using it
to pitch for additional services

The importance of bringing in the client's 'why' into your
brief



Resources:


No BS Agencies Mastery

The Price to Freedom Calculator

No BS Launchpad

No BS Agency Owners Free Facebook Group

Start reading the first chapter of my book

Piasilva.com