Ep 151: On Selling Low-Priced Services

Why did you start your branding agency?


I’m guessing it was because you love the creative work you were
doing as a graphic designer or copywriter at an agency and you
loved executing the work so you decided to strike out on your
own.


And I’m going to guess that selling your services is your least
favorite part of running your own agency.


I talk about sales here a lot precisely because so many people
hate it. And you can’t have a successful business if you don’t
know how to sell your services.


My goal with all of the No BS Agency strategies is to help you
take the ickiness out of sales so you can connect with people who
are a great fit for your services. I want you to be able to make
it feel less like a sales transaction and more like a meeting of
the minds. If you can do that, you might even start to like the
sales process.


So for the next month, I’m going to break down the process of
selling low-ticket services, high-ticket services, and digital
products, because these three areas are very different
experiences for you as the seller, and for your buyers.


Today I'm gonna talk about what has to happen when you're selling
a low-priced service.


Tune into this episode to hear:


Who you’re really marketing low-priced services to

How to structure a fit call

Why low-ticket services need to be clear, concise, and ready
to offer

Why you don’t want to pitch the whole project before you
build trust



Resources:


No BS Agencies Mastery

The Price to Freedom Calculator

No BS Launchpad

No BS Agency Owners Free Facebook Group

Start reading the first chapter of my book

Piasilva.com