Ep 152: On Selling Premium Services

The experience of the seller when selling low-priced services may
be different from their experience when selling high-priced
services.


But from the buyer’s perspective, it requires the same thing:
Trust.


This is why the Lead Product is the best first step to let the
buyer experience your authority, process and solution to their
problem. When the Lead Product experience is done right, you’ll
be able to guide them to see that you’re the person they’d want
to hire. 


Today, I want to talk about what it takes to convert your Lead
Product clients to your premium-priced service. And not just
saying yes, but saying yes without pushback.


Tune into this episode to hear:


How lack of trust drives pushback in the traditional proposal
process and how the lead product process builds that trust

How asking thoughtful questions and really listening in the
interview call builds trust

Why a clear, concise brief makes it easier for clients to
sign on for premium services



Resources:


No BS Agencies Mastery

The Price to Freedom Calculator

No BS Launchpad

No BS Agency Owners Free Facebook Group

Start reading the first chapter of my book

Piasilva.com