Ep 176: Philip Morgan on the Road to Developing True Expertise and the Risks of Becoming a Category of One

I’m thrilled to share a conversation I had recently with
returning guest, Philip Morgan.


Philip Morgan's work on specialization, cultivating expertise,
and monetizing IP helps independent consultants thrive. His
Expertise Incubator program helps indie consultants cultivate
expertise, a point of view, and IP. His book, The Positioning
Manual for Indie Consultants has helped thousands transform their
businesses.


In this episode, we dove into what it means to be a category of
one, the risks involved, and why service businesses struggle with
this common advice.


Tune into this episode to hear:


The risks of creating a whole new category for yourself

The unique challenges for service businesses versus product
businesses

The difference between positioning and differentiation, and
why you need both

Why true expertise requires balancing confidence,
uncertainty, and communication



Learn more about Philip Morgan:


Website

Twitter: @Philip_Morgan

The Positioning Manual for Indie Consultants

80/20 Agency Marketing

The Point of View Guide



Resources:


No BS Agencies Mastery

The Price to Freedom Calculator

No BS Launchpad

No BS Agency Owners Free Facebook Group

Start reading the first chapter of my book

Piasilva.com