Ep 180: Kelly O'Connell: From No Business, No Niche to a Profitable Business in Eighteen Months

I’m excited to introduce you to an incredible addition to the No
BS Mastery community and a shining example of what’s possible for
any small branding agency.


When she started with the program, Kelly had barely started with
her agency. She’s made amazing leaps and bounds since then, and
we’re going to dig into her journey today.


Kelly O’Connell is the Founder of the Kind & Funny Brand
Shop, where she builds dope-ass brands and iconic marketing for
small businesses ready to grow. Her superpower is combining
empathy and design excellence to showcase the unique brilliance
of her clients. Embracing the No BS approach has allowed her to
transform her life and own her mission of making the world a
better place through authenticity and kindness.


Tune into this episode to hear:


Kelly’s journey from leaving her museum job through building
a sustainable business in 18 months

How Kelly made a niche out of the kind of people she wants to
work with, not the industry they’re in

How having developed confidence in the LP process and the
creation of the brief helped Kelly land a big new client

Why Kelly believes in really celebrating the wins along the
way



Learn more about Kelly O’Connell:


Kind and Funny

Instagram: @bekindandfunny 



Resources:


No BS Agencies Mastery

The Price to Freedom Calculator

No BS Launchpad

No BS Agency Owners Free Facebook Group

Start reading the first chapter of my book

Piasilva.com