Ep 185: Marsha Shandur: A Masterclass On Storytelling

If the idea of selling and asking people to buy from you makes
you nervous, this one’s for you. 


My guest today is going to explain how storytelling takes the ick
out of making sales, through what she calls “ethical persuasion.”
No tricks, no gimmicks, no bait and switch. Just connecting with
your clients over the issues they’re facing and how you can help.


Marsha Shandur believes that storytelling is the KEY to ethically
persuasive communication. A Storytelling and Persuasive
Communication Coach and Trainer, she has taught thousands of
individuals and groups of executives, entrepreneurs and
professionals across the world, and has received rave reviews
from clients like Meta, Royal Bank of Canada, HelloFresh, and
Shopify.


Before launching Yes Yes Marsha and her career as a Storytelling
Coach, Marsha spent 15 years working as a Radio DJ, where she
gained a powerful understanding of how to tell stories in a way
that fosters connection, trust, engagement and loyalty. Her work
has been featured in Forbes, BBC and Mashable. 


Tune into this episode to hear:


How storytelling and ethical persuasion help you make sales
and build solid relationships with your clients

How to connect deeper and make people feel like they’re not
alone. 

How to find clients who are the right fit using more “human”
language

The difference between telling an effective story and
chatting with your friends

How to make prospective clients feel like you really heard
and understood them



Learn more about Marsha Shandur:


Yes Yes Marsha

Instagram: @yesyesmarsha

Connect with Marsha on LinkedIn



Resources:


Get FREE resources from Marsha

Brass Ring Daily

Talking Shrimp

The Moth

This American Life

True Stories (Told Live)

Kendrick Shope

Good Life Project

The Power of Habit, Charles Duhigg

No BS Agencies Mastery

The Price to Freedom Calculator

No BS Launchpad

No BS Agency Owners Free Facebook Group

Start reading the first chapter of my book

Piasilva.com