Ep 197: Ben Guttmann on Why Certain Messages Work and How to Design Them

What makes messaging stick?


Today, I’m digging into that question with marketing and
communications expert, Ben Guttmann. Plus we’ll talk about his
experience of growing and then selling an agency, and the
opportunities that have opened up as a result.


Ben Guttmann is a marketing and communications expert and author
of Simply Put: Why Clear Messages Win–and How to Design Them.
He’s an experienced marketing executive and educator on a mission
to get leaders to more effectively connect by simplifying their
message. Ben is former co-founder and managing partner at Digital
Natives Group, an award-winning agency that worked with the NFL,
I Love NY, Comcast NBCUniversal, The Nature Conservancy, and
other major clients. Currently, Ben teaches digital marketing at
Baruch College in New York City and consults with a range of
thought leaders, venture-backed startups, and other brands.


Tune into this episode to hear:


The story behind the sale of Ben’s agency

The intangible benefits of having taken an agency through a
sale

Five key qualities of simply, effective messaging

What we can learn about effective messaging from political
campaign slogans

Why designers need to remember that design is first and
foremost about business



Learn more about Ben Guttmann:


Website

Connect on LinkedIn

Instagram: @ben.guttmann

Simply Put: Why Clear Messages Win–and How to Design Them



Resources:


Read the first chapter of Simply Put for Free

No BS Agencies Mastery

The Price to Freedom Calculator

No BS Launchpad

No BS Agency Owners Free Facebook Group

Start reading the first chapter of my book

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