Ep 208: Don't Do This: On Niching

All this month, I’m talking about some of the most common and
frequent mistakes I see people make in their one-to-two person
branding agencies. 


Today, I want to talk about choosing a niche.


Yes, you need a niche and I love helping businesses find theirs,
but it’s not as straightforward as it sounds. Niching is about
more than just picking an industry you want to work with.


In this episode, I talk through three big mistakes I see people
doing both inside our program and out in the world when it comes
to niching.


Tune into this episode to hear:


What is important to have before you commit to a niche

How the size of the businesses you work with impacts your
projects and why it matters

How niching early and building your authority helps you go
broad later



Resources:


No BS Agencies Mastery

The Price to Freedom Calculator

No BS Launchpad

No BS Agency Owners Free Facebook Group

Start reading the first chapter of my book

Piasilva.com