The “Art” Of Earning Trust Through Storytelling — A Remarkable Thread Unpacked!

In this show I’ll discuss “big failures” and how to overcome them
whilst showing you just how to ‘hook’ your audience with a
masterclass in vulnerability, trust and empathy.


I was browsing twitter one evening last week and saw the most
remarkable thread from Shane Parrish - Founder of Farnham Street
that displays everything outlined above.


You know when something hits you, it strikes you to your core
because it is real, this was one of those moments for me.


Shane delivers such incredible value through storytelling and
because he’s captured your attention through his display of
vulnerability you are paying full attention.


This exchange is powerful for all the right reasons and it also
provides a lesson in how to use storytelling to built trust with
your audience.

Full Article here https://medium.com/p/87d74997b575

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