Your Purpose is Your Brand

Following up on our guest episode, we recap some of the
foundations of relationship banking brought to life during COVID
and provide a powerful definition of brand for our times.
Understanding your purpose and crafting everything – from your
people to your products – to meet that purpose and communicating
that to all of the constituencies you serve – from leadership to
employees, customers to communities – is critical, now more than
ever.


This podcast is hosted by ZenCast.fm