Harnessing the Branch Advantage

In this episode of the Believe in Banking podcast, Gina and
Juliet discuss the resurgence of investment in the bank branch
and Adrenaline’s new report “The Branch Advantage: Essential
Retail Strategies for Banking Industry Leaders.” Their
conversation covers how major banks like PNC, Chase, Bank of
America, and others are announcing significant investments in
branch expansion and renovation, indicating a broader industry
trend. They spotlight three examples of financial institutions
featured in the report – VeraBank, Virginia Credit Union, and
Guaranty Bank – and how successful branch transformation
strategies helped each institution gain advantage out of this
critical channel. Essential to this success was defining a “North
Star” experience, which identifies a clear vision and purpose for
the branches across the network. Finally, they discuss original
industry data that finds that banks and credit unions that invest
in branch transformation are seeing significant returns,
including higher deposit growth relative to the market.


This podcast is hosted by ZenCast.fm