Leveraging Location with Branch Marketing

In this episode of the Believe in Banking podcast, Gina and
Juliet spotlight news about how major banks like Chase, PNC, and
Bank of America are making significant investments in expanding
and renovating their branch networks, demonstrating the continued
vitality of the branch channel. They also announce the upcoming
report “The Payoff & Process of Branch Investment: Maximizing
ROI for Financial Brands,” coming in November, which explores
what makes branch investment successful. One critical component
of ensuring ROI for the in-person banking channel is branch
marketing. Effective branch marketing leverages proximity to
deliver marketing messages that strengthen relationships with
customers or members, drive awareness of the financial brand, and
promote local growth to ensure institutional success. Gina and
Juliet discuss best practices in branch marketing, including
employing a zonal framework for design and merchandising, which
spotlights the right place, right message and right delivery for
branch marketing and how targeted messaging is the most effective
means for creating customer connections.


This podcast is hosted by ZenCast.fm