Community Building for Community Institutions

In this episode, Sean and Gina discuss community building in
banking. As one out of ten people consider switching primary
financial institution and 25% of businesses expecting to switch
their banking relationship this year, there are new opportunities
for community banks and credit unions to start new relationships.
Expanding on traditional definitions and assumptions, community
building goes beyond the boundaries of geographic location to
create new relationships around a common set of interests and
values. Sharing relevant examples, Sean and Gina recommend
community institutions leverage the power of affinity, life
stage, values, expertise, and local commitment to deepen
connections with customers.


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