How Your Bank Can Leverage Your Brand for Growth

As the economy continues its pandemic recovery, financial
institutions of all sizes are looking for effective ways to
compete. In this episode, Sean and Gina discuss leaning on brand
for growth. Whether you’re a financial institution scaling
through mergers or expanding operations into new markets,
considering the implications of your brand in people’s minds is
foundational to your success. Are you looking at brand early
enough in M&A due diligence? Do you have the right name as
you move into new markets? What is your strategic plan moving
forward? To discuss credit union growth, Sean and Gina bring into
the conversation Adrenaline’s managing director of strategy
Juliet D'Ambrosio who just presented the CUNA Conference. Juliet
discusses the power of the credit union value proposition and
ways for brands to look outside of banking for brand best
practices and inspiration for the industry.


This podcast is hosted by ZenCast.fm