Banking Brands Built for Success

In this episode, Sean and Gina look at two influential industry
reports and how they provide a snapshot of our current moment in
banking. First, they discuss the Edelman Trust Barometer, an
annual report that provides insights into the influence of trust
across our institutions and industries. While this year’s report
continues to show an undercurrent of mistrust among consumers,
business maintains its position as the most trusted sector in
society, giving bank brands a real opportunity to deepen
relationships. Next, they bring on Adrenaline’s Chief Brand
Officer Juliet D’Ambrosio to discuss the Financial Industry
Pulse Report, which highlights the importance of brand for
building trusting relationships, something really relevant in
light of recent bank failures. Using current examples of brands
meeting the moment, this lively conversation highlights the
essential role of brand as a business strategy for success. 


This podcast is hosted by ZenCast.fm