Brave New Brand: A Conversation with Dave Ehlis, President & CEO of Bravera, Pt 1

In this special episode, Sean and Gina welcome Dave Ehlis,
President and CEO of Bravera Bank, a regional banking leader in
the Northern Plains. In this conversation, Dave discusses the
bank's rich history and new challenges they faced as they
continued their path to growth. When the financial institution
formerly known as American Bank Center was expanding their reach,
they needed a more ownable name as they moved into new markets.
Dave describes the decision-making, change management and
consensus-building needed for such a large-scale institutional
change, and ultimately how a rename and a rebrand to Bravera
brought out a tremendous amount of pride for their customers and
communities.


This podcast is hosted by ZenCast.fm