Exploring the ROI of Rebranding

In this episode of the Believe in Banking podcast, Gina and
Juliet take on the topic of bank and credit union branding. They
discuss their upcoming speaking sessions at the Financial Brand
Forum in Las Vegas from May 20-22, and spotlight the new
Adrenaline report, the “ROI of Rebranding: Best Practices to
Measure Business Value for Financial Brands” available on
adrenalinex.com. This report features original research and
leading insights that show the power of rebranding in driving and
delivering growth for financial brands. Highlighting three case
studies of recent rebrands – Bravera Bank, Everwise Credit Union
and Tower Federal Credit Union – Gina and Juliet discuss how
these organizations made the most of their rebranding efforts,
including prioritizing brand differentiation to stand out in the
marketplace. Finally, they discuss how to recognize when it’s
time for a rebrand or refresh and ways that the most successful
brands embrace brand change.


This podcast is hosted by ZenCast.fm