Bringing Brand to Life at the Branch

In this episode of the Believe in Banking podcast, Gina and
Juliet discuss the resilience and enduring relevance of the of
the branch. Fresh off the stage from her keynote at Future
Branches, Gina discusses insights from the industry’s
changemakers like Chase and what she heard from banking leaders
across the country about the challenges they face with their own
branch networks. They talk about the importance of renovating and
right-sizing existing branch networks, as well as how banks bring
their brand to life through digital and physical experiences.
Juliet spotlights the latest data that shows the significance of
physical branches for younger generations, like Gen Z and
Millennials, who still value face-to-face interactions with
experts and show that by visiting their local branches weekly.
Finally, they both discuss the role of strategy in deploying
effective marketing and merchandising at the branch and how
communications tools like digital signage can make retail
communications more meaningful for adapting to customer needs.


This podcast is hosted by ZenCast.fm