A People-First Rebranding Process Explained – With Alex Antolino From Typeform

In this episode of The Drag & Drop Show, we’re exploring how
Alex Antolino and the Typeform team approached their "people
first" rebranding process, balancing the rational and emotional,
through data collection and conversation.

In 2019, 7 years after launch, Typeform underwent its own
rebrand, under the guidance of Alex, Creative Director at
Typeform.

Let's take a look at which stage unlocks the path to brand
alignment, discuss the importance of allowing yourself to change
your mind, and learn how to balance emotion with logic when
rebranding.

The Drag & Drop Show is a podcast series by Creatopy.com
(formerly known as Bannersnack).