How to Make a Tech Company More Human Through Rebranding – With Emily Hsiao From Auth0

Humanizing your brand is one of the most effective ways of
differentiating your company and product from your competitors.
And yet too many tech companies are still struggling to balance
high functionality with being intuitive and approachable.

In this episode of The Drag & Drop Show, Emily Hsiao, Brand
Design Manager at Auth0, talks about how the company’s 2021 brand
update made it more human and approachable, why your team members
are your best ambassadors, and why it’s important to give
yourself the freedom to experiment in order to figure out the
right direction for your brand.

The Drag & Drop Show is a podcast series by Creatopy.com
(formerly known as Bannersnack).