How a Rebrand Embodies a Company’s Maturity Level - With Ionuț Băibărac From Bitdefender

Branding, as an element of trust, is critical in cybersecurity -
it teaches consumers to first recognize unauthorized sources and
then protect themselves from them.


In this episode of The Drag & Drop Show, we are joined by
Ionuț Băibărac, Manager of Brand Design and Production at
Bitdefender. We discuss how to draw from your local roots while
creating a global image and why spending two years to align
assets across the company is not that long.


The Drag & Drop Show is a podcast series by Creatopy.com
(formerly known as Bannersnack).