How to Find True Value in Rebranding – With James Thomson From Unbounce

In this episode of The Drag & Drop Show, James Thomson,
Senior Art Director at Unbounce, joins us in taking a look at the
company’s critical rebranding decisions.

Discover why it’s not uncommon to get cold feet in the final
stages of a brand update, see how company culture and rebranding
support and strengthen one another, and find out how Unbounce
used an internal launch to empower the team to roll it out to the
public with a deep commitment to it. Let’s dive in!

The Drag & Drop Show is a podcast series by Creatopy.com
(formerly known as Bannersnack).