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Circularity.fm Podcast
(4) Mattress as a Service with bedzzzy: Make subscribing more attractive than buying

(4) Mattress as a Service with bedzzzy: Make subscribing more attractive than buying

Circularity.fm vor 5 Jahren

Listen how bedzzzy identified compelling benefits of a subscription model and why they didn't use the well-known Auping brand for their service

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25:31

Podcast

Circularity.fm

111 Episoden

Understanding, building and managing circular business models

Wirtschaft

Podcast aneignen

Why should customers rent a product they previously bought? Having
a compelling answer to that question is key for the success of
every Product as a Service model. And why would you start the
service under a new service brand when you already have a
well-known product brand? In this episode, Lisette from bedzzzy
shares her experience with offering circular Auping mattresses as a
service.