(4) Mattress as a Service with bedzzzy: Make subscribing more attractive than buying
Listen how bedzzzy identified compelling benefits of a subscription
model and why they didn't use the well-known Auping brand for their
service
26 Minuten
Podcast
Podcaster
Beschreibung
vor 5 Jahren
Why should customers rent a product they previously bought? Having
a compelling answer to that question is key for the success of
every Product as a Service model. And why would you start the
service under a new service brand when you already have a
well-known product brand? In this episode, Lisette from bedzzzy
shares her experience with offering circular Auping mattresses as a
service.
a compelling answer to that question is key for the success of
every Product as a Service model. And why would you start the
service under a new service brand when you already have a
well-known product brand? In this episode, Lisette from bedzzzy
shares her experience with offering circular Auping mattresses as a
service.
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