Royal Ahrend - From a Separated Startup to an Integrated Business

How integrated should a Product-as-a-Service proposition be in the
core business? If an existing company starts a new as-a-service
business, this question needs to be answered. In this episode, Rob
Keulemans, Chief Commercial Officer at Royal Ahrend, describes the
organisational journey of their Furniture-as-a-Service proposition.
After a separate start, significant elements of FaaS are now part
of core processes and systems. This episode is the 13th in the
series PaaS Decoded, 16 conversations about the fine details of
product-as-a-service.