EP 20: Designing Behavior | Kathleen Brandenburg

Selected by Fast Company as a Master of Design and one of 50 Most
Influential Designers, Kathleen Brandenburg is an internationally
recognized founder, thought leader, educator and speaker on the
global stage—from Delhi to Hong Kong to the Mayo Clinic. Named a
“Creative Maverick,” Kathleen has devoted her career to elevating
design as a strategic value for business, organizations, and
society. An early pioneer and advocate of human-centered design,
she was one of the first to link design, business strategy, and
innovation when she co-founded IA Collaborative, the global design
and innovation consultancy, in 2000. Today, Kathleen is leading the
conversation to elevate design’s impact even further, championing
it as the way to solve our world’s most urgent problems. A Harvard
Visiting Professor of Design for Social Innovation, she is at the
forefront of a movement to change the way healthcare understands
and applies design, and is the author of Design for Health: The
Beginning of a New Dialogue Between Design and Public Health.
Kathleen and I talk about designing for behavior, how research is
creative and bringing joy into healthcare.