EP 127: Designing Brand Strategy | Howard Belk

This week we talk about simplicity as a strategy. Howard Belk pulls
double duty as Co-Chief Executive Officer and Chief Creative
Officer of leading global brand experience consultancy Siegel+Gale,
which he claims is one (or two) of the six best jobs on the planet.
He is an entrepreneur who helped a 50-year-old branding firm
reestablish industry leadership by embracing its disruptor legacy.
Since his arrival at the firm in 2004, he and his colleagues have
established Siegel+Gale as The Simplicity Company, truly the go-to
firm to help untangle the mind-bending brand mash ups that result
from the entrepreneurial adventures of the CEOs they love. Over his
career, he has partnered with Fortune 500 clients to embrace the
power of simplicity, purpose, experience and design to transform
and grow their companies. Today, he is one of those rare birds who
understands both business and design, and more importantly how to
embrace one to succeed at the other. Episode mentions and
links:  Siegel+Gale Siegel+Gale: CVS Case Study Siegel+Gale:
BMS Case Study Howard’s photo credit: Madeline King Howard’s
restaurant rec: Omen Howard’s book rec: The Last Days of Night by
Graham Moore Follow Howard: Twitter | Insta | LinkedIn Follow
Siegel+Gale: Twitter | Insta | LinkedIn Episode Website:
https://www.designlabpod.com/episodes/127