EP 57: Designing for Scale | Doug Powell

What is the superpower of designers? Why does healthcare need
better design? And how do you create the condition for designers to
thrive? Doug Powell has the answers. Doug is an award-winning
designer with more than 30 years of experience in a wide range of
design disciplines. A recipient of the 2014 Distinguished Alumni
Award from the Sam Fox School of Design at Washington University in
St. Louis, and the 2014 Fellow Award from AIGA Minnesota, Doug is a
lecturer, commentator and thought leader on design issues. He has
presented at a variety of global conferences, forums, and
universities including Beirut Design Week in Lebanon, Fortune's
Brainstorm Design in Singapore, and Yale School of Management. He
was on the jury of the 2018 Smithsonian Cooper Hewitt National
Design Awards. Between 2011-2013 Doug served as the national
president of AIGA, the professional association for design, the
largest and most established design organization in the world.
Until the end of 2021, Doug was Vice President of Design at IBM,
where he helped to build one of the largest enterprise design
organizations in the industry. In 2022, Doug became the VP of
Design Practice Management at Expedia Group. Bon and Doug talk
about the superpower of designers, why healthcare needs designers
and how to create the conditions for designers to thrive.