EP 110: Designing for Behavior Change | Sherine Guirguis and Michael Coleman

Learn how behavioral designers are tackling the most complex health
challenges on the planet.  As a founder and lead strategist at
Common Thread, Sherine Guirguis turns data into powerful
narratives. She brings over two decades of experience leading
large-scale behaviour change strategies to tackle public health
crises. She’s helped rid the world of polio, mitigate COVID-19, end
West Africa’s Ebola outbreak, and respond to the Indian Ocean
Tsunami. She spent 15 years working senior behaviour change
positions at UNICEF and is widely published in public health and
social and behaviour change. Sherine holds a MS in Public Health
from the London School of Hygiene and Tropical Medicine and a MA in
International Development and Economics from Johns Hopkins
University. She’s a guest lecturer at NYU’s School of Global Public
Health and participates in numerous Technical Advisory Groups,
including the Global Polio Eradication Initiative, PATH and the
Taskforce for Global Health. Sherine lives in Barbados and loves
riding horses, diving, and design in all its forms. As a founder
and lead storyteller at Common Thread, Michael Coleman ensures that
people weigh in on decisions that impact and depict their lives.
Through senior communications posts with UN agencies in Angola,
Pakistan, and Viet Nam, and experience in social development,
documentary production and international journalism, Mike has
gained invaluable experience crafting people-centred narratives.
Through his work in polio eradication and responding to violence
against health workers in Pakistan, he learned the importance of
human-centred design. Mike holds a MA in Political Communications
from Goldsmiths at the University of London. He is part of a USAID
and Gates initiated Community of Practice called Design for Health.
He has lectured at NYU’s School of Global Public Health and served
as a lead trainer for the US Center for Disease Control’s STOP
Polio Programme. Mike is based in Ireland, where he spends his days
biking, camping, and coaching his girls’ soccer team. Episode
mentions and links: Poland: Not settling for less than home Zambia
and Kenya: Sprinting towards a stronger workforce Global: Tracking
vaccination the fun way Restaurants Sherine and Mike would take you
to:  Local and Co. Barbados  Birchalls Pub Dublin Glas
Restaurant Dublin Follow Common Thread: Twitter | Instagram |
LinkedIn Follow Sherine: Twitter | LinkedIn Follow Mike: LinkedIn
Episode Website: https://www.designlabpod.com/episodes/110