02 - The Wave Analogy for picking customers w/Markus Zanquila

During the interview he gave us great insights:


Product Market Fit - find clients that are not starting but have
already found PMF and understand who their customers really are
 





Be Passionate and talk about it - If you are starting out, make
sure you are passionate about online marketing and talk about it
with friends,family and people you know. They will refer you to
other potential clients. Its a small world  





Focus - Specialize yourself in one thing. You can't do website,
SEO, ads, content, etc. etc. etc. The less complexity your
operation the more value you can bring to your clients.  





The bottleneck for lead generation clients is their sales
capacity and for eCommerce is their website. Test it before you
accept a client.  





The WAVE analogy - Think of your clients as a wave. Understand
how big the wave is and where you are getting into the wave. This
will allow you to understand how much of an impact you can have
on them with your services.





You can contact Markus here - linkedin.com/in/marcuszanquila





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