30 - Demystifying the Marketing Ops Role and How to Hire One w/Crissy Saunders

During the episode Crissy gave us some great insights:



The 3 qualities to look for when hiring a mkt ops person: data,
interest in marketing and attention to detail (thinking
forward)

There is a hiring crisis in marketing ops (there aren't enough
people working in field). Good time to join.

4 ways to test candidates: Showing dashboards and letting them
interpret data, giving case studies, testing with "tricky"
questions and talking about funnel projections

Attribution is changing and new challenges lay ahead but focus on
fundamentals: funnel growth and acceleration

Great resources to take advantage of and communities to join if
thinking about marketing ops


About Crissy: 


Crissy is the CEO and Co-Founder of CS2 Marketing as well as the
Co-Founder and Board Member of Women in Revenue.


With over a decade of experience in marketing ops, Crissy has led
marketing ops teams at Marketo, Jive and Agari and is now CEO of
CS2 (G2’s no.1 Marketo Agency & Top 3 Revenue Ops Agency)
where she has helped 50+ hyper growth B2B tech companies build a
stand out marketing operations function.


Outside of consulting clients, Crissy is the co-host of
fwd:thinking, a B2B marketing podcast that interviews CMOs, VP,
and MOps leaders on how marketing ops is changing the B2B game.


You can contact her here:
https://www.linkedin.com/in/crveteresaunders/


Women in Revenue: https://www.womeninrevenue.org/


CS2 Marketing: https://www.cs2marketing.com/





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