32 - How to know when to rebrand and how to do it in B2B w/Sara Stella Lattanzio

During this episode, Sara shared some valuable insights about
branding: 





Branding is not about just sending a one off campaign. You can't
expect to see the same results.

A rebranding project takes time. Be patient and split project
into more digestible ones.

How to manage opiniones when it comes to branding.

The process from research, interviews, building a team for a
successful rebranding.

Great story on how they came up with the logo for 1plusX


About Sara Stella Lattanzio:


Sara is 50% creative chaos. 50% Swiss-knife precision. 1000%
go-getter.


She is leading the marketing department at 1plusX and is highly
experienced in Marketing strategy, Consumer behavior, Data-driven
marketing and Finance (mainly stocks). 


Connect with Sara here:
https://www.linkedin.com/in/saralattanzio/


Learn more about 1plusX here:
https://www.linkedin.com/company/1plusx/


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