21 - How to kill your conversion killers w/Joris Bryon

 During the interview, Joris gave us great insights about:


CRO > from conversion rate optimization to continuous
revenue optimization


You don't need more traffic... you need more revenue


Revenue = Traffic x Conversion Rate x Average Order Value x
Frequency


A best practice might not work for you. Think of them as
prototypical practice and test it out first


Low hanging fruit projects: product page + value proposition


How to do research before digging into CRO


You can contact Byron here:
https://www.linkedin.com/in/jorisbryon/


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