24 - From eComm to Retail: What does it take to make the jump w/ Maureen Mwangi

During the episode Maureen gave us great insights about: 


Promotion in the retail work is not just about discounts


You have to really understand the internal economics of your
eComm before you make the jump


Start small working with local stores to test your product in
retail space


Going after retail is like opening a new channel that lets you
scale fast


The 6 things you need to pitch local retailers to get your first
order


Build a community around your brand





You can contact Maureen
here: https://www.linkedin.com/in/maureenmwangi/


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