26 - 3 Pitfalls when doing Targeted Accounts in B2B w/ Andrei Zinkevich

During the episode Andrei gave us great insights about: 



Three common mistakes B2B companies make when targeting
accounts
Focus on defining your ICP and pick ONE
By picking one niche, you are allowing your team to build
processes that can be replicated
Target champions over decision makers first
Make sure to have a sales follow up program





You can contact Andrei
here: https://www.linkedin.com/in/azinkevich/


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