The Layover Live Episode 46 | Don't Ruin Your Data

The Layover Live Episode 46 | Don't Ruin Your Data

4 Minuten

Beschreibung

vor 7 Jahren
This week on The Layover Live Jason Swick, VP of Digital Marketing,
is joined by Graphic Designer, Sara Burton. Sara and Jason discuss
a recent article from AdWeek about data-driven creative and how to
avoid the dreaded mass-creative marketing. They also discuss how
DMOs can use data to drive their creative efforts to target the
right person with the right content.

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