The Layover Live

Artificial intelligence (AI) is already impacting destination marketers ... and it’s here to stay. Are you ready? Join this tactical episode of the Layover Live podcast for practical tips and tools you can add to your workflow right now. We’ll discuss why AI skills matter for destination marketers, prompt engineering, ways to personalize ChatGPT for improved results, tools we actively use at Simpleview, and more. Don’t miss it! 

Digital marketing is constantly evolving … are you on top of the trends? On this episode of the Layover Live, we’re revisiting our pre-year predictions of the trends in tactics, strategies, and technologies that would shape 2024 for destination marketers. Dust off the ping-pong balls, it’s time for another episode of DMO bingo. Don’t miss it! You can find more insights and the DMO Bingo board here: https://www.simpleviewinc.com/blog/stories/post/layover-live-insights-revisiting-digital-marketing-predictions-for-2024/

Destination marketing is rapidly changing as technology and traveler behavior evolve. How can destination marketing organizations keep up with the endless emergence of new platforms, investments, and tactics? Understanding your digital maturity can help. On this episode of the Layover Live, we’ll explore what digital maturity is, how DMOs can leverage it to strategically improve their digital marketing, and how the free Simpleview Digital Maturity Model provides a framework to measure performance and inspire digital transformation. Don’t miss it!

Despite Google’s plans to sunset cookies in 2024, many marketers are still over-reliant on (or even planning to grow their investment in) third-party cookie-based strategies. With Google’s latest delay of that sunset, destination marketers are safe from that danger — for now. On this episode of the Layover Live, we’re exploring the freshest batch of cookie-related news, the importance of first-party data, and how destination marketing organizations can collect and activate that data to create smarter, more sustainable strategies. Don’t miss it!  75% of marketers still rely heavily on third-party cookies | Martech Google Further Postpones Third-Party Cookie Deprecation In Chrome | Search Engine Journal