Digital maturity decoded: how destination marketers can navigate an ever-evolving landscape

Destination marketing is rapidly changing as technology and
traveler behavior evolve. How can destination marketing
organizations keep up with the endless emergence of new
platforms, investments, and tactics? Understanding your digital
maturity can help. On this episode of the Layover Live, we’ll
explore what digital maturity is, how DMOs can leverage it to
strategically improve their digital marketing, and how the free
Simpleview Digital Maturity Model provides a framework to measure
performance and inspire digital transformation. Don’t miss it!