Beyond Cookies: Why Destinations Must Ditch Third-Party Reliance | The Layover Live Episode 211

Despite Google’s plans to sunset cookies in 2024, many marketers
are still over-reliant on (or even planning to grow their
investment in) third-party cookie-based strategies. With Google’s
latest delay of that sunset, destination marketers are safe from
that danger — for now. On this episode of the Layover Live, we’re
exploring the freshest batch of cookie-related news, the
importance of first-party data, and how destination marketing
organizations can collect and activate that data to create
smarter, more sustainable strategies. Don’t miss it! 




75% of marketers still rely heavily on third-party cookies |
Martech Google Further Postpones Third-Party Cookie Deprecation
In Chrome | Search Engine Journal