Using Data to Drive Strategy | The Layover Live Episode 114

This week on The Layover Live, Jason is joined by Director of
Digital Strategy, Aaron Nissen, to discuss the vast amounts of
data that are being published right now and how DMOs can use this
data to plan their strategy when looking to the future. Jason and
Aaron also discuss Simpleview's new data resource to examine
traffic trends across DMO sites, they also explore what DMOs are
doing to continue to be valued members of their local
communities.