Connecting With Your Audience | The Layover Live Episode 115

On this episode of the Layover Live, we’re joined by not one, but
two guests! Jason is not only joined by our very own Katie Cook,
but he is also joined by Gathan Borden from VisitLEX! Gathan
Borden is the Vice President of Marketing for VisitLEX, the
Lexington Convention & Visitors Bureau, where he oversees the
advertising, branding, marketing, public relations, social media,
visitor services and web strategies for the city of Lexington as
it relates to travel and tourism.  


On this jam-packed episode we discuss how Gathan and the VisitLEX
team have connected with their audiences during the Coronavirus
pandemic, how they quickly pivoted their marketing strategy, and
how they have created some of the most unique and creative
marketing campaigns we’ve seen.