Re-Launching Paid Media | The Layover Live Episode 121

This week on The Layover Live, Jason is joined by our very own
Sam Keithly to talk all things paid media! Jason and Sam discuss
an update on the recently announced Google Ad credits and who
will receive them, plus they discuss how DMOs can most
effectively use their advertising budgets as DMOs begin to turn
back on their media investments as travel and tourism begins to
recover.