Executing Your Recovery Plans | The Layover Live Episode 122

This week on The Layover Live Jason is joined by a very special
guest, Jennifer Case, VP of Marketing at Traverse City Tourism!
Jennifer and Jason discuss a recent article from PhocusWire,
discussing how travel recovery is something that every part of
the industry will have to contribute towards. Jason and Jennifer
also discuss the ways Traverse City has navigated recovery and
reopening hurdles and what their plans are for the future.  


About Jennifer Case: Jennifer Case is the Vice President of
Marketing for Traverse City Tourism, where she works to increase
visitation and positively influence the economic impact of
tourism for the Grand Traverse area. Jennifer oversees a team
focused on advertising, creative, website, social media,
publications and public relations.