Collaborating With Your Community | The Layover Live Episode 125

This week on The Layover Live, Jason is joined by Mitch Whitten,
Executive Vice President for Marketing & Strategy at Visit
Fort Worth! Jason and Mitch discuss how Visit Fort Worth has
evolved their strategy over the course of the last several
months, what data and insights they have used to make some
critical decisions, and what their plans are for working together
more collaboratively with their partners in the community moving
forward.